Shoon have completed the first of several new stores as the brand looks to expand its retail footprint in 2013.

After a difficult start to 2012 the popular footwear chain has gained external investment and is targeting rapid expansion. Currently operating in 11 towns and cities in England, a new style store was completed by Triplar in Cheltenham last month.

Triplar has enjoyed a long-lasting relationship with Shoon, but this was to be the first new store opening in nearly four years.

It all began shortly before Christmas with a store survey and initial liaison with the designer at the Regent Parade unit. The 12 day fit-out began with the removal of existing flooring and lighting.

It continued with the creation of a new wall to form a ground floor stockroom, installation of lighting rafts and new track lighting, the addition of new wooden vinyl flooring, shop front decoration and the fitting of new signage panels. New wall display panels with glass shelves were also fitted, and new furniture – which was all produced in Triplar’s Wellingborough factory – was installed to complete the store’s new look.

This year promises to be an exciting one for Shoon, with the brand looking to acquire 38 of the Jane Shilton concession outlets, as well as the license for the Jane Shilton brand.  Discussions are also underway regarding their next store fit-out in Tunbridge Wells, which is expected to be unveiled by mid-June.