Triplar’s display team has completed the first stage of its first project with fashion brand APRICoT.

APRICoT was established in 2007 and has hundreds of concessions in New Look and Debenhams stores in the UK, as well as several standalone inline stores. The brand is now expanding into Europe through the addition of new concessions – of which Triplar has just completed four Italian department stores: three in Rome and one in Milan.

The custom modular display system including wall bays with backlit branded headers, freestanding gondolas at varying sizes, 2-ways, 3-ways and various options for displaying merchandise. Finished in brushed stainless steel and laminates, the fixtures were fitted and merchandised within one day at each store.

Triplar project manager Nicole Phillips said: “APRICoT is an exciting brand that has enjoyed considerable growth over recent years through careful expansion. We’re excited to be playing a role in the next chapter of that story, and are using our considerable experience operating in Continental Europe to supply furniture, fittings and install services for a number of new APRICoT concessions.”