Triplar MD Tim Rodwell has outlined his views on the role for temporary stores in two editorials over recent months.

Differing from pop-up stores in that they are commercial, rather than marketing-led, temporary stores continue to make regular appearances on the UK high street. Triplar has worked on a number of temporary stores over the past year for clients Lush, Dr. Martens and Nike.

Tim explained: “There’s been a lot of recent talk about pop-up stores. But with an increasing number of empty shops on many UK high streets, we’re starting to see a new type of store emerge that takes the benefits of pop-up stores and allies them with a strong commercial focus.

“Temporary stores provide retailers with a number of unique opportunities. They are a cost-effective channel in which to sell overstock and can be a great way of revitalising a unit that is near the end of its lease. By incorporating some bespoke furniture and graphics and reusing standard display items such as racking and shelving, stores can be transformed in the eyes of shoppers.

“Retailers can also take advantage of short-term lease deals to capture seasonal, geographical or demographic demand. And much like the highly conceptual pop-up stores dreamt up by marketing departments and design agencies, temporary stores can revitalise and reposition a brand in the minds of shoppers.”

Triplar recently helped Dr. Martens gain a retail foothold in Glasgow before the busy Christmas shopping period. The brand is currently looking for a permanent location in the city, and Triplar’s shop fitting division helped launch a temporary store in the St Enoch Centre.

The existing perimeter system, flooring and light fittings were kept ; while a newfascia and internal signage was installed, and existing cash desk and centre floor tables were refurbished to provide a Dr. Martens look.

The project was completed in just five days, allowing the retailer to be and up and running for the important Christmas shopping period, as well as providing them with the opportunity to understand the city’s retail scene.