This summer saw a prestigious opportunity to work with a longstanding client on a new concession design within Selfridge’s flagship London store.

Based on Oxford Street, a complete revamp of the store’s casual menswear department provided an opportunity to relocate the Levi’s concession to a prime location immediately at the top of the first floor escalator.

Levi’s new SIS fixture concept was designed in the US, and Triplar worked to develop the existing material palette of hot rolled steel and knotty pine – elevating it to create a striking branded presence within the department that befitted its prominent position.

Metal, glass and wooden tables in a variety of sizes encircled the 2.4m illuminated wooden structure, thus providing an eye catching focal point from which the unmistakable Levi’s emblem was suspended.

Lead-times had to be reduced due to the quick turnaround required to ensure the department became operational again as soon as possible. As a result a meticulously planned project was required, one which saw the project delivered within five weeks of approval and concession completed in good time for the reopening.