New store concept for luxury clothing brand Aquascutum

New store concept for luxury clothing brand Aquascutum

Triplar has completed work on two new stores for Aquascutum – introducing a new store concept in just a few weeks – ahead of work on a further two new outlets in 2012.

Triplar initially met with Mark Clark, Aquascutum Group Design Manager, to discuss creating a pop-up shop in ‘The Village’ area of London’s flagship Westfield White City shopping centre. The team fulfilled the brief, converting an all-glass fronted unit into to an impressive Aquascutum store in just a few days.

Subsequently Triplar was invited to lead, from concept to realisation, the development of a new store for the brand at Canary Wharf, the heart of London’s financial district.

The project involved developing a new design directly with Aquascutum, producing prototypes at Triplar’s Northamptonshire factory for approval and then the production of unitary items and furniture for installation on site.

The Canary Wharf unit has around 65 sq. metres of retail floor space and 30 sq. metres of back of house space and needed significant remedial work. Triplar’s shop fitting team stripped out existing columns, repositioned lighting and manufactured and installed a perimeter wall system illuminated with LED lighting, as well as suspended ceilings.

The overall colour theme was white and gold with a timber floor and featured profiled wall panels, a white cash desk and bespoke angular display tables. The fit also required the building of two new luxury changing rooms and the re-oiling of the existing floor.

In the back of house area the team completed new decoration work and changes to office and toilet facilities, as well as installing racking and a new electric cupboard. During the course of the contract additional fixtures and fittings were added to ensure the full range of Aquascutum products could be displayed.

The whole process was completed in 14-days, on budget and entirely to the client’s satisfaction, demonstrating the kind of close liaison and professionalism that Triplar excels at. The establishment of a close working relationship with the centre management at Canary Wharf was also vital and Triplar’s Project Manager, Tony Reilly, managed all aspects of logistics to meet the exacting standards of the brand and complete the project as quickly as possible to capitalise on Christmas trading opportunities.

Following fantastic feedback, the new design is now being planned for two further stores due to be completed early in the New Year, including the Aquascutum store at Bicester Designer Outlet Village.

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