Triplar and retail design consultancy D4R have joined forces to spearhead the expansion of iconic bootmaker Dr. Martens’ high street presence.

Working alongside full service retail marketing and design agency Design4Retail (D4R), Triplar has completed three stores in Spitalfields, London, Westfield Stratford City and at North West shopping destination Liverpool One.

The ‘look and feel’ of the new stores embraces Dr. Martens new global retail design concept, showcasing both the brand’s A/W-11 footwear range and the latest clothing and accessories collection.

Triplar worked closely with D4R to bring the agency’s designs to life and all three stores have now opened to the public. All furniture has been produced at Triplar’s Northamptonshire production facility before being fitted on-site by its shop fitting team.

Triplar works throughout Europe and beyond, and counts Nike, Levi’s, Blacks and Lush among its long-standing clients. MD Tim Rodwell said: “We have a great relationship with both Dr. Martens and D4R and this project’s success is testament to our strong links.

“Both our production and shop fitting teams demonstrated terrific attention to detail in meeting the exacting standards that Dr. Martens’ brief and D4R’s designs required. These new stores underline the brand’s development into an exciting high street presence, and we’re delighted to be part of Dr. Martens’ continued expansion.

“Being able to work on the Spitalfields store has been especially exciting for the team as it is close to the popular and highly-acclaimed pop-up store we worked on for Dr. Martens, which closed last year.”

D4R worked with the Dr. Martens team to design a store concept that references the brand’s British manufacturing heritage and features elements such as exposed wooden floors and brick walls, plus leather sofas in Dr. Martens classic ‘Oxblood’ tone. This is interspersed with modern technology including iPads mounted into leather-bound books that allow customers to browse drmartens.com.  Contemporary wall niches highlight the brand’s key seasonal styles and each store houses a special ‘Made in England’ zone to showcase the product made in our Northamptonshire factory.

In addition, a show reel of films showing ‘The Art of Industrial Manufacture’ and an installation of original Dr. Martens shoe lasts creates a feature wall in each store. Exclusive bespoke wallpaper displays archive images of the surrounding area and vintage newspaper clippings from local newspapers dated 1st April 1960; the date the first pair of Dr. Martens 1460 8-eye boots were produced.